Building on the unprecedented success of the original Wizarding World of Harry Potter – Hogsmeade, Universal Orlando Resort raised the bar on themed entertainment architecture and design even higher with Diagon Alley. Guests are fully immersed in the fantasy world conceived by JK Rowling. Masked by a London waterfront, which includes authentic recreations for famous British landmarks like the Eros Fountain, Wyndham’s Theater, and Kings Cross Station, the Wizarding World of Harry Potter – Diagon Alley features a vast array of shops, eateries, and live shows. The Harry Potter and the Escape from Gringotts attraction is the hallmark ride of the area. And its fire breathing dragon has become an iconic fan favorite.
The Wizarding World of Harry Potter – Diagon Alley at Universal Studios Florida is considered one of the world’s premier themed attractions. Its impact on the local economy has been enormous as tens of millions of visitors flock to Orlando each year to see it. Themed entertainment design is a very specialized discipline of architecture, combining traditional building design and theatrical show elements to tell a story. Diagon Alley is the ultimate expression of themed architecture.
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